C.E.A Smith · The system
You asked whata customer costs.Here is the answer.
The next ten screens show the machine we run for high-ticket dealers: the ads, the site, the assistant that answers at 9pm, and the scoreboard that reports it all in dollars. No jargon. Just watch it work.
Scroll to begin
Why good stock sits
Your buyers are on their phones at 9pm. Your yard is closed.
Your stock is not in their feed, so they never think of you. They buy from whoever showed up while they were scrolling.
An enquiry at night waits until morning. By then they have messaged two other yards, and one of them replied.
Money goes out to ads, a boosted post, a listing site. Nobody can say what a customer actually cost.
One system, five parts
From a scroll to a sale, on the record.
Facebook, Instagram and Google put your actual stock in front of local buyers.
A site that loads before they lose interest and makes the next step obvious.
Every enquiry gets a reply in seconds, day or night. It qualifies and books the visit.
Nobody slips away because someone forgot to reply on Tuesday.
Spend, conversations, leads and sales, reported weekly in plain dollars.
Example ad 1 of 3 · Facebook and Marketplace
Your stock, in every local feed.
Priced to move this month. Every unit serviced and ready to view. Tap a unit for details.
This ad works. Flick through it.
A carousel of your actual units, refreshed as stock arrives and sells. One campaign covers the feed, Marketplace and stories. Buyers flick through it the way they flick through everything else, except this one is yours.
This ad is an example. Yours is built from your real stock, your real prices and your real photos.
Example ad 2 of 3 · Google Search
Own the moment they type what you sell.
Used Caravans Blenheim | Serviced, Warranted, Ready
Every unit photographed, priced and listed. Check availability and book a yard visit in under a minute.
Your real Google rating appears here once your profile is connected.
Caravans for sale | classifieds site
Page after page of listings from everywhere. Sorted by whoever paid for a bump.
When someone searches used caravans blenheim they are not browsing, they are shopping. This ad puts you at the top of that page. In most local categories nobody else is even bidding.
Example ad 3 of 3 · Instagram
The buyers who never walk past your yard.
yourdealership Serviced, warranted and ready for summer. Book a look before the weekend.
Tap the photo to change the angle.
Half your market has not driven past in years. They are on Instagram at night, planning trips they have not booked yet. Different photos, different words, same stock.
What happens when someone taps
A name and a booked visit, while you were at dinner.
Every ad leads somewhere that answers. The assistant replies in seconds, answers the real questions, and books the visit. You open your phone in the morning to a name, a number and a time.
No black box
Every dollar reported in plain English, every week.
You get one report a week: what was spent, how many conversations started, how many leads came in, and what each one cost. The numbers below are from a real client’s six months.
The proof, measured · February to July 2026
$5,400 of ads. $550,000 of sales.
Grovetown Caravans, Blenheim. Six months, measured from the ad account and the sales register. The online channel produced about 40% of the dealership’s total sales, including a $105,000 motorhome sold to a buyer who found it in his feed.
Three sizes, same machine
Flat fee. No commission. You own everything.
You own the ad account, the pixel and the site. Ad spend goes direct to the platforms, not through us. Cancel with a month’s notice and everything stays yours.
Starter Channel
Your ads running, without the full partnership.
- One always-on conversation campaign
- Fortnightly optimisation
- Monthly report
- Enquiries straight to your inbox
- You own the ad account and pay Meta directly
Marketing Partner
The one most dealers pickWe build and run your online sales channel.
- Full Meta stack: conversations, lead gen and traffic
- Stock listed and connected to your site
- Weekly management and tuning
- Weekly report: conversations, leads, enquiries
- Enquiry flow wired to where you actually answer
- You own the ad account, the pixel and the website
Market Leader
For businesses that want to own their market.
- Everything in Marketing Partner
- Google Ads added alongside Meta
- Fresh creative every week
- Same-day changes, priority access
- Quarterly strategy session in person
- Covers up to three locations or brands
Your first 30 days
Live in a fortnight. Reporting by week four.
Ad account, pixel and tracking set up in your name. Stock photographed and listed.
The first campaigns go live. The assistant starts answering.
Conversations and bookings land in your inbox. We tune what the numbers tell us.
Your first scoreboard: spend, conversations, leads, cost per lead, in dollars.
Where to from here
Start with the free Acquisition Review.
We study your market, your stock and your current numbers, and write you a plain-English plan for what a customer should cost. Free, written against your numbers, no pitch at the end.